Business cards should be clean, simple and professional. Images and other logos should portray factual information about the company being promoted. It is also advisable to add some subtle splatter effects on the logo and the edges of the card to give it an outstanding textural element that attracts the attention of prospective clients. The effects should be aesthetically appealing, and it is advisable to use official corporate colours in the card if possible. Use Contrasting Colours Whenever designing your business card, it is advisable to print information using colours that contrast with the background. This is known to create an excellent overlap that naturally attracts the eyes. It also gives an indication to any prospective client that the correspondent of the card is a serious and credible business person. Explore Elegant Shapes Just by tweaking the shape of your card you are likely to stand out among hundreds or thousands of other cards that use the traditional rectangular format. For instance, you can adopt a square shaped card that is simple, elegant, yet provides a rich starting point for any business. You can also add customized edges to provide prospective clients with a much warmer feeling. Upscale It is advisable to add extra elements such as sleeves to give the card an upscale touch. The process of taking out the card from the sleeves provides a unique experience reminiscent of the opening up of a gift. This makes the idea of receiving the card much more interesting. Depth with Symbols Embossing symbols and logos to your business card provides depth to it. It is therefore advisable to print something related to your line of business or use phrases that complement your business operations.