Most business cards do not provide any meaningful impression and soon become a thing of the past. It is, therefore, advisable to create unique business cards that look and feel great, and clearly define the business operations. There is no excuse for using unattractive business cards, or cards that are too common. Such cards rarely attract any meaningful attention, thus rarely generate any business for the one handing them out. Using Poor Quality Cards Poor quality cards are indications that a business is likely to have poor quality products and services, and instead of attracting new business, the card might repel potential clients. It is advisable not to skimp on finances when it comes to vital business tools such as cards. When printing the cards you should therefore use high-quality paper and an embossed logo, and the card itself should have a good texture that makes it pleasing to the touch. Avoid Mystery Business Cards People should quickly be able to tell what your business does by merely looking at your card. Items such as logos and trademarks used on the cards should have some connection with what the advertised business does. Corporate colors should also be used on the cards to affirm the commitment of the company towards their product portfolio. Using Over-sized Cards Using over-sized cards, i.e. larger than the standard 3.5 x 2 inches, means the cards are not likely to fit in any wallet, purse, or credit card holders. These larger cards are also unattractive, and chances are they will just end up being thrown in the dustbin. Using Small Fonts Fonts used in designing the cards should be legible enough so that the information printed on the card can be easily read. Details such as company information and contact details should be appropriately inscribed, and the information presented on the card should also be accurate.