The main purpose of business cards is to network. Though today there exist many ways through which one can network, business cards remain crucial in providing a more personalized network. Since a business card will be presented personally, there is a high possibility that a lasting impression will be created as opposed to electronic form of networking like sending messages or e-mailing. Business cards are very effective marketing Tools Even with emergence of large-scale e-mail and search engine optimization marketing tools, business cards remain to be the most effective marketing tools. When presenting a business card to someone, you are likely to explain what you are offering for sale. Such an encounter may lead to more certain future sales as opposed to email marketing where the prospective buyer has no idea who the seller is. Creatively designed business cards get shared If a business card is quite striking, there are high chances that it will be shared. Continued sharing of business cards will see generation of more unforeseen sales through referrals. If you are marketing using emails or phone numbers, chances are the latter will be lost within other contacts but business card is physical with minimal chances of loss. Having a business card shows preparedness Business cards shows that you are prepared. It is rather awkward to see someone scrambling for a pen to write down contacts for sharing when the phone has gone off. Always having a card in your pocket shows you are prepared to network or market. Business cards posits you as a professional Business cards shows are more professional as compared to other marketing or networking tools. They show you took your time to put your information on them.